Competitive intelligence for investors

Diligence on any company in an hour. Every number says how we know it.

Every Signal's research agents take a company and a question (is the revenue claim real, how do they get customers, who actually competes) and come back with a sourced teardown: traffic, ads, tracking stack, pricing, revenue math, competitors and the rules that apply. Then we watch the companies you care about and tell you when they change.

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Public sources only. No logins, no scraping behind paywalls, no payments to the company being studied.

The four tags

Most research blends what was measured with what was guessed. Every figure in an Every Signal report carries one of four tags, so you know what you can put in an investment memo and what needs a call.

verified: Seen directly: the company's own site, app, filings, ad libraries, public APIs, or our own scan.
estimate: A third-party tool or the press: Similarweb, Semrush, Sacra, trade coverage. Useful, often wrong by 2x.
inferred: Our reasoning, with the math shown, so you can check every step.
rumour: A claim nobody has confirmed. Reported because you'll hear it anyway.

What's in a teardown

The verdict first. Three paragraphs that answer your question, before any detail.
How they get customers. Every active ad in Meta's, Google's and TikTok's ad libraries, landing pages, SEO, integrations and partner channels.
What's running on the site. A logged-out browser scan matched against 250+ tracking, ad, attribution, affiliate and analytics tools, with pixel and account IDs. You see what they measure and where they spend.
Funnel and pricing. What a new customer sees from first visit to payment, trial terms, card-up-front or not, plan prices.
The revenue sanity check. Traffic, conversion, pricing and ad spend reconciled into a range, tested against the claim you gave us.
Competitors and the graveyard. Who else does it, what they charge, who shut down and why.
Rules that bite. Platform terms, privacy and sector rules that affect the business.
Every source, linked. Plus the raw scan data as JSON.

Quick teardowns take about an hour. Deep teardowns add an app teardown (the Android build, decompiled to see its ad and analytics SDKs), live ad-click tracing and follow-up passes where evidence conflicts.

The library

Published teardowns of companies and markets: AI infrastructure, developer tools, fintech. Every summary is free to read; full reports come with a Library subscription or the Fund and Firm plans. New accounts read one full report free.

Browse the library Create a free account

Companies covered

51 companies across 15 reports. Pick one to read its summary.

Watch the companies you care about

Add portfolio companies and their competitors to a watchlist. Every week we re-scan each site's tracking stack, pricing page and Meta ads, and email you only what changed.

Pricing changes, a new attribution or affiliate tool, an ad push, a product renamed: the early signals that usually show up in a board deck a quarter later.

Every Signal · competitor.com changed this week

New on site: Impact (affiliate), TikTok Pixel
Pricing page now says: Pro $29/mo · Team $49/user/mo
Pricing page no longer says: Pro $19/mo
Active Meta ads to the domain: 12 → 41

Example of a weekly alert

Pricing

Library

$299/mo

Every full report in the library for up to 3 people, new ones as they publish. Summaries are always free. Or unlock a single report for $149.

Start Library

Snapshot

$495

One company's tracking stack, Meta ads and pricing page, captured as data. No write-up. The fast first look.

Buy a snapshot

Single report

$1,500

One quick teardown, delivered as a private link and the raw data.

Buy a report

Deep report

$4,000

App teardown, ad-click tracing and follow-up passes. For decisions that need more than an hour.

Buy a deep report

Fund

$2,500/mo

4 report credits a month, 10 companies watched weekly and up to 5 people. For a deal team.

Start Fund

Firm

$5,000/mo

12 report credits a month, 50 companies watched weekly and up to 15 people. For a firm and its portfolio.

Start Firm

A quick teardown uses 1 credit, a deep one 3. A snapshot is data only, with no written analysis. Plan credits refresh monthly; cancel any time. Enterprise (API access, a data feed of the weekly scans, more seats): talk to us.

How we work

Public sources only: the company's own pages, ad libraries, app stores, filings, press and third-party traffic tools.
A fresh, logged-out browser for every scan. We never sign in to a company's product with real credentials or pay it.

Apps are analysed statically. We don't run them against the company's servers, and any keys we find are redacted.
Reports are private links, not indexed. Your questions and watchlist are never shared with other customers.

Book a pilot

Tell us a company you're looking at this month. We'll run the teardown, walk you through it, and set up a watchlist for your portfolio.

Every Signal is built by Mike Jones, co-founder of Science Inc., and started as his own research tool for deals.

Questions

Who is it for?

Investors and the people who work for them: VC and PE deal teams, family offices, corporate development and strategy, bankers. Anyone who needs to know what a company is actually doing, fast.

How accurate is it?

Exactly as accurate as its tags say. Verified figures were seen directly and are linked. Estimates come from third-party tools that can be off by a factor of two, and we say so. Inferred figures show the math.

Is it legal to research a company this way?

We only use information the company publishes or that public tools report: their pages, their public ads and app listings, filings and press. We don't bypass logins, paywalls or bot protection.

How fast is a report?

Quick teardowns usually land within a few hours of the request (the work itself takes about an hour). Deep teardowns take up to a day.

Can I share reports?

Yes, inside your firm and with co-investors. Each report is a private link.